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The Dates Bar Company is a Joint Venture formed in 2018 between Al Barakah Dates Factory LLC, UAE and The Whole Company, Denmark based on a shared vision of bringing Date based snack products into every daily snacking occasion. The JV-partners have a long successful history of working with Dates and a vast experience in producing, processing and market various forms of Date based products for the Global market. The JV-partners share the same set of values which is Trust, Honesty, Simplicity and Collaboration with its key stakeholders. With these fundamental values and shared vision, The Dates Bar Company is in a very unique position where production knowledge, product know/how marketing and rout to market give The Dates Bar Company a competitive edge in the pursuit to become a Global market leader within Date based snack products. The Dates Bar Company has a clear philosophy of always aiming for naturalness, good taste, quality and affordability.