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The heart of every strategy and mission of the company is a reflection of the determination of our Director, Jasim Mohamad Almaazmi. His vision is to see Emirati products and businesses prosper and thrive in the ever-expanding market in GCC. We endeavor to provide top quality household cleaning and homecare products to every family in the UAE. We make sure that every product undergoes the strictest adherence to quality and standards. We are proud to use locally sourced materials for all of our products.